Marketing Lesson from “the Dress”
In February of 2015, this picture caused a viral sensation that broke the internet and … Marketing Lesson from “the Dress”
We Had a Plan BUT Something Else Happened Instead
With 40 years as a Business Executive and most of that in Sales & Marketing, … We Had a Plan BUT Something Else Happened Instead
People do business with those they TRUST; they TRUST those that help them understand
Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a … People do business with those they TRUST; they TRUST those that help them understand
“OK Google, Find ___________ Near Me”
As a kid, I thought how awesome it would be to be able to talk … “OK Google, Find ___________ Near Me”
Dear Saint Google 2020
‘Twas the night before Christmas and all through the net, Not an event was occurring, … Dear Saint Google 2020
Have You Lowered Your Bids?
Did you notice the drop in Google’s stock recently? If you are like me and … Have You Lowered Your Bids?
Google Ads: Machine Learning vs Human Expert
Artificial Intelligence, or AI, is an umbrella term with Machine Learning, or ML, a specialization … Google Ads: Machine Learning vs Human Expert
Google is Hiding Information Again
Did you catch the notice in your Google Ads account like the one to the … Google is Hiding Information Again
Top Search Campaign Strategies
Search is the foundation of Google Ads and we have written hundreds of articles on … Top Search Campaign Strategies
10 Reasons to Use the Google Display Network (GDN)
The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These … 10 Reasons to Use the Google Display Network (GDN)
Google Display Network Ads Management
What if I told you that there is a strategy to scale your business beyond … Google Display Network Ads Management
Google Search Ads Management
Google loves automation and they have been trying to automate every facet of Google Ads … Google Search Ads Management