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Updating your site’s content is proof of life, it shows Google that you are an active business and can therefore be placed high on the Search Engine Results Page (SERP). Essentially, you want Google to pay attention to you. New content give Google something new to read.

Picture this: you’ve just spent an exhaustive amount of energy pouring your heart and soul … Fool-Proof Guide To PPC: What Is It? How Does It Work? Why Is It Important?

We are so excited to be recognized as a Google Premier Partner. This acknowledgement is … Torchlight Marketing named Google Premier Partner

Ah, welcome back. Glad to see you again. If you’re coming from our previous blog … Getting Google to Understand You: A Deepdive into Website Structure

If you’re reading this blog, that could mean one of three things: you’re a business … Getting Google to Like You: The Four Pillars of SEO

‘Twas the night before Christmas and on the internet,e-Commerce flowed for those whose shopping wasn’t … Dear Saint Google 2021

Looking for SMS? We have operated the last 17 years as Systems and Marketing Solutions … SMS Rebrands to Shed Light on Web Analytics

A friend of mine recently told me the story of her family dog, and I … Is Your Marketing Smarter than a Dog?

In February of 2015, this picture caused a viral sensation that broke the internet and … Marketing Lesson from “the Dress”

With 40 years as a Business Executive and most of that in Sales & Marketing, … We Had a Plan BUT Something Else Happened Instead

Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a … People do business with those they TRUST; they TRUST those that help them understand

As a kid, I thought how awesome it would be to be able to talk … “OK Google, Find ___________ Near Me”