Online Reputation Management, a Cautionary Tale
Business owners are very careful about managing their reputation but for some reason they have … Online Reputation Management, a Cautionary Tale
Explore Social Networking at SLOCAMA
*UPDATE* The links and presentation from last night are available at : https://gettorchlight.com/explore-social-networking-at-slocama/ Tomorrow I … Explore Social Networking at SLOCAMA
SMEC Adwords Presentation
Last night Bob and I had the chance to talk at an event put together … SMEC Adwords Presentation
Google Budget Optimizer – The House Always Wins!!!
Think about it for a minute… you walk into a car dealership with $20,000 dollars … Google Budget Optimizer – The House Always Wins!!!
Traditional Media is "Not Dead Yet"
Predictions of the death of traditional media by evangelists of new media remind me of … Traditional Media is "Not Dead Yet"
Is it getting hot in here or is it just me?
Ideally when you are proactively marketing a business, a product, or a concept you want … Is it getting hot in here or is it just me?
Ask SMS Your Questions at the Softec Marketing Experts Panel
Softec, the Central Coast’s Technology consortium, has invited me along with 3 other local marketing … Ask SMS Your Questions at the Softec Marketing Experts Panel
Join SMS’s CEO in the Santa Ynez Valley!
As we’ve mentioned before on the blog we keep active in the community and do … Join SMS’s CEO in the Santa Ynez Valley!
AdWords Triage Checklist
Bob and I are both Army veterans and one of the things they drill into … AdWords Triage Checklist
Is it time to revisit the Content Network?
The Content Network isn’t always the best neighborhood to play in. It isn’t uncommon for … Is it time to revisit the Content Network?
Facebook Flyers PPC Program
SMS is always looking for new opportunities to market ourselves and our clients on the … Facebook Flyers PPC Program
Understanding the Potential Power of a Click… or a Man with no Hat
A lot of us that deal in clicks and impressions and conversions have a tendency … Understanding the Potential Power of a Click… or a Man with no Hat