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Business owners are very careful about managing their reputation but for some reason they have … Online Reputation Management, a Cautionary Tale

*UPDATE* The links and presentation from last night are available at : https://gettorchlight.com/explore-social-networking-at-slocama/ Tomorrow I … Explore Social Networking at SLOCAMA

Last night Bob and I had the chance to talk at an event put together … SMEC Adwords Presentation

Think about it for a minute… you walk into a car dealership with $20,000 dollars … Google Budget Optimizer – The House Always Wins!!!

Predictions of the death of traditional media by evangelists of new media remind me of … Traditional Media is "Not Dead Yet"

Ideally when you are proactively marketing a business, a product, or a concept you want … Is it getting hot in here or is it just me?

Softec, the Central Coast’s Technology consortium, has invited me along with 3 other local marketing … Ask SMS Your Questions at the Softec Marketing Experts Panel

As we’ve mentioned before on the blog we keep active in the community and do … Join SMS’s CEO in the Santa Ynez Valley!

Bob and I are both Army veterans and one of the things they drill into … AdWords Triage Checklist

The Content Network isn’t always the best neighborhood to play in. It isn’t uncommon for … Is it time to revisit the Content Network?

SMS is always looking for new opportunities to market ourselves and our clients on the … Facebook Flyers PPC Program

A lot of us that deal in clicks and impressions and conversions have a tendency … Understanding the Potential Power of a Click… or a Man with no Hat