Our Team of Google Ads Experts

Torchlight Marketing specializes in driving more sales through your web site. Here are the people that make that possible

Joshua Erdman
Joshua Erdman CEO
Jackie Clendenen
Jackie Clendenen Marketing Strategist
Ryan Dumouchel
Ryan Dumouchel Google Ads Sales Engineer
Diego León
Diego León Google Ads Sales Engineer
Bob Dumouchel
Bob Dumouchel Founder | Content Scientist
Joshua Erdman

Joshua Erdman

Chief Executive Officer

Josh never leaves behind an opportunity to learn something new. He is a true ‘Jack of all trades’. He is always on the lookout for new ways to merge technology with the customer experience.

As CEO of a national Digital Marketing Agency, he gets to combine his passion for learning and his talents in technology to design sales experiences worth talking about.

Josh is also the local facilitator of the Central Coast’s CEO Roundtables, a confidential peer group where CEOs discuss business issues and share ideas. He also has a small livestock ranch where his wife raises competition dairy goats. Josh has 3 kids and loves to BBQ.

Josh is active in the local community serving in the following roles:

or contact Josh directly at josh@gettorchlight.com
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Jackie Clendenen

Jackie Clendenen

Digital Marketing Strategist

Jackie Clendenen joined SMS in August of 2018 after moving from the Central Valley. Jackie has a talent of developing the right approach for publishing the right content, on all the right platforms, to ensure that our clients launch and truly engage their target consumer. She has 13+ years in the multi-media industry which includes television, radio, and digital marketing. Jackie has developed and delivered hundreds of marketing plans from a multitude of industries in both small and large markets. Previously she worked for a large media corporation in the Central Valley as the Senior Digital Coordinator where she lead, coached, and provided support to multiple markets nationwide. She has helped hundreds of small businesses grow their digital footprint nationwide and is excited to bring corporate market strategy concepts to small businesses.

or contact Jackie directly at jackie@gettorchlight.com
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Ryan Dumouchel

Ryan Dumouchel

Google Ads Sales Engineer

Ryan Dumouchel joined SMS in March 2009 after graduating from the University of California, Davis with a BA in Sociology and a Certificate in Paralegal Studies. With his studies as a Paralegal and his expertise in Google Ads he was the perfect choice to head up the technical team in the Legal AdWords Practice.

Since starting in March 2009 Ryan completed the Google AdWords Training Curriculum and passed his AdWords Certification on April 30, 2009 and has maintained his certification ever since.

Ryan is Past President (2011-2012) of Toastmasters Central Coast Communicators #7157

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Diego León

Diego León

Google Ads Sales Engineer

Diego joined SMS in April 2011 and is a Google Ads Sales Engineer with a focus on conversion tracking and measurement within Google Analytics. He is responsible for overall management of PPC accounts that feed automated sales funnels creating customized experiences for customers that increase engagement and reduce call volume of un-qualified leads. Prior to joining SMS, Diego was a student at Cal Poly in the Mechanical Engineering program. Diego’s strong background in math is a very direct skill necessary for the analytic work involved in AdWords and the logistics for building effective sales automation campaigns.

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Bob Dumouchel

Bob Dumouchel

Content Scientist

Bob Dumouchel is a serial entrepreneur with 5 successful start-up businesses since 1988. One of his companies was on the INC 500 list in 1992 (#247) and 1993 (#467) and selected by IBM as a Premier Business Partner (Top 5% Worldwide). Bob’s businesses included two in Software Development, Software Training Products, e-commerce Art Dealer, and Google AdWords Agency. In all these businesses Bob was CEO and the driving force behind the business development. Over the course of his career Bob has sold over $100 million in products as diverse as food, computer systems, training, software, and HR services.

Bob’s Internet Marketing experience started in October 1994 long before most people had even heard the term “dot com.” He served as CEO of Torchlight Marketing, however it was named Systems & Marketing Solutions at that time, for 23 years before turning over the leadership role to Josh Erdman. He continues to contribute to the local business community and pursuing his next mission of finding data relationships and patterns that can create Unfair Marketing Advantage for our Clients.

Bob has been active in the local community serving in the following roles:

or contact Bob directly at bob.dumouchel@gmail.com
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SMS in the Community

SMS in the Community

SMS is active in the community and the industry. Check out some of the organizations we belong to and support!