About Our Google Ads Experts

Joshua Erdman

Chief Executive Officer

Josh never leaves behind an opportunity to learn something new. He is a true ‘Jack of all trades’. He is always on the lookout for new ways to merge technology with the customer experience.

As CEO of a national Digital Marketing Agency, he gets to combine his passion for learning and his talents in technology to design sales experiences worth talking about.

Josh is also the local facilitator of the Central Coast’s CEO Roundtables, a confidential peer group where CEOs discuss business issues and share ideas. He also has a small livestock ranch where his wife raises competition dairy goats. Josh has 3 kids and loves to BBQ.

Josh is active in the local community serving in the following roles:

• Executive Director of the South County Chambers of Commerce
• Director of the California Central Coast CEO Roundtable Program
• Frequent Presenter for SCORE

Chris Roberts

Dynamic Sales & Marketing Strategist Delivering Results

Chris Roberts is a dynamic sales and marketing strategist with over 20 years of experience in sales, marketing and business development. With a successful track record, Chris brings a wealth of expertise to Torchlight. For the past 5 years, Chris ran a thriving marketing agency in San Diego, specializing in lead generation for high-ticket products and services. Prior to that, Chris served as the VP of Sales and Marketing for a prominent home shopping channel in the UK. Before that, Chris spent 10 years in medical sales where he sold into some of the largest health systems in the country. And prior to that, Chris spent 5 years working as National Sales Manager for a golf equipment company where he built a national sales force and a multichannel sales network.
Chris’s innovative strategies are tailored to each client’s unique needs, driven by a deep understanding of consumer behavior and market trends. When not crafting marketing strategies or mapping funnel campaigns, Chris enjoys playing golf and hockey, grilling in his backyard, and dining with friends and family.
For those seeking a sales and marketing strategist with strategic thinking, creativity, and a passion for driving growth, Chris Roberts is the professional to partner with. Contact him today to discover how targeted marketing strategies can propel your business to new heights.

Jackie Clendenen

Digital Marketing Strategist

Jackie Clendenen joined TLM in August of 2018 after moving from the Central Valley. Jackie has a talent of developing the right approach for publishing the right content, on all the right platforms, to ensure that our clients’ launch truly engages their target consumer. She has 13+ years in the multi-media industry which includes television, radio, and digital marketing. Jackie has developed and delivered hundreds of marketing plans from a multitude of industries in both small and large markets. Previously she worked for a large media corporation in the Central Valley as the Senior Digital Coordinator where she led, coached, and provided support to multiple markets nationwide. She has helped hundreds of small businesses grow their digital footprint nationwide and is excited to bring corporate market strategy concepts to small businesses.

Jackie works hard in front hard in front of a computer on the weekdays but on weekends you are more likely to catch her in nature; she might be on the beach or camping in a forest. Jackie has 3 kids, Cayden, Nathalie, and Conner.

Ryan Dumouchel

Google Ads PPC Engineer

Ryan Dumouchel joined TLM in March 2009 after graduating from the University of California, Davis with a BA in Sociology and a Certificate in Paralegal Studies. Ryan has been Google Ads certified since the start and a master with SEO.

Ryan’s skills with PPC and SEO are only eclipsed by is his knowledge of sports trivia. Ryan has two boys, Zeplen and Bowie and a huge Green Bay Packers fan.

Ryan is Past President (2011-2012) of Toastmasters Central Coast Communicators #7157

Diego León

Google PPC and Integration Engineer

Diego joined TLM in April 2011 and is a Google Ads Sales Engineer with a focus on conversion tracking and measurement within Google Analytics. He is responsible for overall management of PPC accounts that feed automated sales funnels creating customized experiences for customers that increase engagement and reduce call volume of un-qualified leads. Prior to joining TLM, Diego was a student at Cal Poly in the Mechanical Engineering program. Diego’s strong background in math is a very direct skill necessary for the analytic work involved in PPC.

Diego’s favorite movie is National Lampoon’s European Vacation and he hopes to be a contestant on Jeopardy someday. He has one son, Diego Jr. and lives in Santa Maria.

Lauren Menno was raised on the Central Coast and graduated in May 2021 from San Diego State University with a bachelor’s of Journalism and Media Studies. After Lauren’s internship during her senior year, she knew marketing was the field she wanted to work in and grow her skillset.

We are excited to have Lauren on our team! Her awesome communication skills and passion for helping businesses create personal connections with their customers. At Torchlight, she works directly under our Digital Marketing Strategist, Jackie Clendenen, to work as our reputation management associate. Here, she’s flourished in helping manage both Torchlight’s and our clients’ social media accounts and review flow.

In Lauren’s free time she loves to cook and hopes to release her own cookbook someday. Other dreams of hers include Europe travel, running a marathon and seeing the Northern Lights!