SMS Rebrands to Shed Light on Web Analytics

Joshua Erdman

Looking for SMS? Systems & Marketing Solutions Logo

We have operated the last 17 years as Systems and Marketing Solutions and we are so excited to announce our rebrand and invite you to celebrate with us.

Welcome to Torchlight Marketing!

Below is a copy of our press release that we sent out on September 13, 2021.

Pismo Beach, CA – 9/13/2021 – Twenty-seven year-old local digital marketing company Systems & Marketing Solutions (SMS) announces their rebrand to Torchlight Marketing. Originally founded by Bob Dumouchel, local Digital Marketing and Programming expert, sold his remaining interests of the company to his partner and new CEO, Joshua Erdman. 

Transparency and clarity are the driving values behind the rebrand as evidenced in their logo that features a white torch on a navy blue background designed by San Luis Obispo-based marketing agency Verdin. “Many businesses are in the dark with little to no knowledge of how to access website reports or how to measure their marketing efforts,” says Torchlight CEO, Joshua Erdman. “And there is a growing number of bad apples taking advantage of this fact. At Torchlight, we shed light on the meaningful data that will help our clients’ businesses shine in a crowded marketplace.”

In addition to the rebrand, Torchlight Marketing is a certified Google Partner and will be adding new services to better meet the rapidly changing digital marketing needs of their clients including: traditional Digital Marketing, SEO and Pay Per Click advertising. “Torchlight is responding to a significant demand for clear and truthful Business Data Analytics,” says Erdman. “Imagine a monthly marketing report that you can actually understand, with straightforward facts, no smoke and mirrors. That is what you can expect from Torchlight Marketing.”

About Torchlight Marketing

Led by Joshua Erdman, former IT business owner and local tech expert, Torchlight Marketing specializes in Pay-Per-Click Advertising, Search Engine Optimization (SEO) and Data Analytics.  We help clients like ASAPMovers.com double their long distance moves and In Trust Legal fine-tune their advertising to respond to large, corporate competitors entering the space. Torchlight’s small and specialized team offers dedicated Digital Advertising Engineers, SEO Specialists and Digital Marketing Strategists.


Joshua Erdman, CEO


PO Box 3525
Pismo Beach, CA 93448

(805) 202-4212