Google Ads: Machine Learning vs Human Expert
Artificial Intelligence, or AI, is an umbrella term with Machine Learning, or ML, a specialization … Google Ads: Machine Learning vs Human Expert
Google is Hiding Information Again
Did you catch the notice in your Google Ads account like the one to the … Google is Hiding Information Again
Top Search Campaign Strategies
Search is the foundation of Google Ads and we have written hundreds of articles on … Top Search Campaign Strategies
10 Reasons to Use the Google Display Network (GDN)
The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These … 10 Reasons to Use the Google Display Network (GDN)
Google Display Network Ads Management
What if I told you that there is a strategy to scale your business beyond … Google Display Network Ads Management
Google Search Ads Management
Google loves automation and they have been trying to automate every facet of Google Ads … Google Search Ads Management
How to be 1st on Google: An SEO Tactic
If you want to be first on Google organic results you have to EARN it. … How to be 1st on Google: An SEO Tactic
Your Ego or Your Wallet – Pick One!
Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there … Your Ego or Your Wallet – Pick One!
Does Your Data Reveal or Conceal Business Intel?
Data is the center of our universe and we are always seeking actionable business intelligence … Does Your Data Reveal or Conceal Business Intel?
Jingles, Earworms, and Marketing Magic
Have you ever had a jingle stuck in your head? Well, you are not alone … Jingles, Earworms, and Marketing Magic
Stop Wasting 50% of your Advertising Dollars
John Wanamaker is a legend in marketing and in his day, finding wasted advertising was … Stop Wasting 50% of your Advertising Dollars
Sales is a Process; NOT a Project
A process is never ending while a project has a defined start and end. Sales … Sales is a Process; NOT a Project