Search Engine Optimization (SEO) is the backbone of your website. It is the process of improving the quality and quantity of traffic to your site through organic means. You need to be well-versed both in SEO tactics as well as having the patience to wait for your Organic Traffic to improve. A successful SEO strategy requires a long-term plan over the course of several months. Now, there are dozens of different aspects of SEO and we have divided them into 4 categories to build a plan that works best for your business.
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The first part of SEO starts at the structure of your website. Elements such as your title, headings, meta description and ALT tags play a much bigger role on how you’ll rank on Search Engine Results Pages (SERPs) than you might think. With our team of SEO experts, we know exactly how to utilize keywords in your site’s structure to effectively boost your presence in relevant online searches leading to increased sales and profits.
The content on your website should not only be updated regularly but you should be adding brand new content consistently. Add new content, such as blog articles, and slowly start to reach your long-term SEO goals. Don’t consider yourself a writer? No problem. We provide blog-writing services unique to each client and their industry in order to fit their content needs.
SEO Citations & Listings
Your business’s listings include the key contact information of your business that should be available online. Keeping your business’s citations and listings consistent is crucial to establishing good SEO. Your business may be on some of the internet directories, but are you on all of them? Link building is earned starting with trade organization membership, press releases, Chamber of Commerce, etc. These create a greater impact because they are more difficult to obtain. With our tools, we can help you both automate your listings across all available listing platforms as well as help measure the results of your link building efforts. to establish your authority with Google and improve your SEO.
In the world of digital marketing, technology evolves fast. Do Siri and Alexa know your business’s phone number? Is your site secure? Are your emails getting to the customer’s inbox and not the dreaded spam folder? We keep track of the long list of SEO technology items for your website and internet domain. Read more about our 360 Suite or Contact us to learn more.