Search Engine Optimization (SEO) is the backbone of your website. It is the process of improving the quality and quantity of traffic to your site through organic means. You need to be well-versed both in SEO tactics as well as having the patience to wait for your Organic Traffic to improve. A successful SEO strategy requires a long-term plan over the course of  several months. Now, there are dozens of different aspects of SEO and we have divided them into 4 categories to build a plan that works best for your business.

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SEO Structure

The first part of SEO starts at the foundation, the structure of your website. On-page elements such as your title, headings, meta description and ALT tags, to name a few, play a much bigger role on how you’ll rank on SERPs than you might think. With our team of SEO experts, we know exactly how to utilize keywords in your site’s structure in the most effective way possible.

SEO Content

Your website’s content is what Google feeds off of. Without new content, Google has no reason to return to your website. Adding new content, such as blog articles, is a great way to get your toes wet in the pool of SEO and slowly start to improve your rankings. Don’t consider yourself a modern Hemmingway? No problem. We hold interviews and provide blog writing services as well!

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SEO Technology

Being in the world of digital marketing, everything is constantly evolving– and technology is at the top of the list. Do Siri and Alexa know your business’s phone number? Is your site secure? Are you running website backups? There’s a long list that keeps growing of SEO technology items and checks for your website and internet domain. Contact us to ask us about our 360 service so that we can take care of these items so you don’t have to!

SEO Citations & Listings

Your business’s citations and listings include all key contact information of your business that should  be available online– essentially the phonebook of the internet. However, there’s a key distinction between listings and citations. Your listings are scattered across countless directory websites across the internet and consistency is key. Your business may be on some of the available listing platforms, but are you on all of them? Citations are earned by participating in trade organizations, press releases, Chamber of Commerce, etc. These carry more weight because they are more difficult to obtain. With our tools, we can help you both automate your listings across all available listing platforms as well as help measure your citations.

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