If it Works and it Shouldn’t…

Sometimes the best course of action in Search Marketing is to just let it ride. … If it Works and it Shouldn’t…

Confessions of a Data Junkie

I am a Web Traffic Data junkie. The seminal event of my addiction was in … Confessions of a Data Junkie

Life after the first click

Recently much of my day is consumed not so much with Adwords but with what … Life after the first click

Using the Content Network without Getting Used

Here in the office we tend to fall in and out of love with the … Using the Content Network without Getting Used

Adwords Auction

How the Google auctions off Adwords positions can be confusing and Google recently released this … Adwords Auction

Structure > Keywords

In Adwords keywords are, well… key. There’s no denying that. Personally however, I believe that … Structure > Keywords

It takes a team to run a Web Site

The reality is that running a professional web site takes a team of professionals across … It takes a team to run a Web Site

Adwords Geo Targeting – The Other Side of the Story

The idea behind geo targeting your Adwords is that you can serve your ads exclusively … Adwords Geo Targeting – The Other Side of the Story

Is Organic Traffic Better than PPC?

There is probably nothing that gets a good flame war going between SEO Experts and … Is Organic Traffic Better than PPC?

Click Fraud — The topic nobody wants to talk about!

We had a small victory in the war on click fraud this month. It feels … Click Fraud — The topic nobody wants to talk about!

My Google Christmas Letter

Dear Google, Every year kids from around the world write to Santa with their wish … My Google Christmas Letter

Central Coast Code Camp 2008

The Central Coast Code Camp is happening on the 27th and 28th of September at … Central Coast Code Camp 2008