Measure and It Shall Improve

Without measurement your advertising investments are entirely faith-based which leaves you to make decisions based Measure and It Shall Improve

Response Design – Getting to the Thank You Page

Let’s face reality – we judge AdWords performance based on the response, not the clicks. Response Design – Getting to the Thank You Page

Why Can’t I Run AdWords Myself?

The short answer is you can, but the real question is should you? Ask yourself, Why Can’t I Run AdWords Myself?

How to Pick an AdWords Partner

There are thousands of firms that list AdWords as one of many things that they How to Pick an AdWords Partner

Where did all the organic go?

The headline of this article makes a song from the 60s play in my head, Where did all the organic go?

Dear Saint Google,

Twas the night before Christmas, when all though the net not disk drive was stirring, Dear Saint Google,

Are You Ready for the Mobile Explosion?

Do me a favor… grab your phone and open your business’ website. Don’t have a Are You Ready for the Mobile Explosion?

Friends Don’t Let Friends Do AdWords Express

The psychology of what is going on here is easy to see. Marketing is difficult Friends Don’t Let Friends Do AdWords Express

10 Deadly Landing Page Sins

While our business is focused on the design and management of Google AdWords, there is 10 Deadly Landing Page Sins

Most Expensive Keywords

© 2011 WordStream, Inc. The 20 keyword categories with the highest search volume and highest Most Expensive Keywords

Google+ is about Getting Social

We advise clients to compete on both the paid and organic traffic and now we Google+ is about Getting Social

Why we do what we do

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.