Carol Ramirez | CEO
In Trust Legal, inc.
In Trust Legal provides legal document services without the high cost of legal counsel. This is an ideal service for people looking to implement traditional legal documents (such as a trust or advanced health care directive) who wouldn’t need a lawyer unless they had significant assets or a more complex situation of how their last wishes are to be executed. She takes a personal approach with each of her clients.
The Competitor Challenge
Carol Ramirez started advertising to increase the local awareness of her business and was thrilled with the results. As her business grew, so did the aggressiveness of her competition. Being faced with competitor highway billboards, rising digital advertising costs, and even price wars she needed to move quickly.
The Advertising Solution
We were able to guide Carol through this disruption by leveraging her greatest asset – something multi-location corporations could never offer – Carol’s small-town, personal service. We amplified what makes her special in her advertising and worked with her to make a few website changes to round out her services and feel more personable. She continues to reinforce this effort with an impressive amount of reviews from her loyal customers.