Backyard Unlimited
Designed for Exceptional Backyards
Backyard Unlimited is a family-owned company specializing in premium custom backyard structures throughout California. From its Rocklin showroom, the company offers Amish-crafted custom sheds, greenhouses, gazebos, pergolas, pavilions, garages, ADUs, outdoor furniture and other structures designed to transform how homeowners use their outdoor spaces.
Founded in 2009, Backyard Unlimited combines customizable designs, quality materials and professional installation to provide an alternative to mass-produced backyard structures.
The Marketing Challenge
Backyard Unlimited serves customers throughout California, but local visibility is especially important around its Rocklin showroom and the surrounding communities.
Homeowners searching for products such as custom sheds and greenhouses often begin their buying journey on Google, making strong organic and Google Maps visibility critical for reaching potential customers at the moment they are actively researching their options.
The challenge was to strengthen Backyard Unlimited’s presence for these searches despite the global trend of dropping organic traffic due to AI Search. While increasing organic traffic from the communities immediately surrounding its Rocklin location, including Rocklin, Roseville and Citrus Heights.
The SEO Solution
Torchlight focused on strengthening Backyard Unlimited’s organic and local search visibility for the products and geographic areas most closely connected to its Rocklin location.
Over a six-month period, local rankings improved for important searches including “custom shed” and “custom greenhouse,” expanding Backyard Unlimited’s visibility across the surrounding market.
Organic traffic showed similar momentum.
From January through June 2026, Backyard Unlimited received 39% more organic traffic from local cities (including Rocklin, Roseville and Citrus Heights) compared to the same period of the previous year. This is a significant accomplishment when most industries are seeing a decline in organic traffic.
More importantly, the growth accelerated as the year progressed.
The 3 most recent months (from April through June) traffic climbed 39% YoY between 2026 when compared to 2025.
Together, the results show Backyard Unlimited gaining visibility where it matters most: among nearby consumers actively searching for the types of custom backyard structures the company provides.
By improving rankings for high-value local searches while increasing organic traffic from communities surrounding the Rocklin showroom, Backyard Unlimited is building a stronger search presence designed to connect more local homeowners with the business.
