Kasey Fox | CEO
When it comes to Moving Companies, ASAP Movers has proven itself to be one of the best on the Central Coast. They believe their business has done so well due to their best in class customer service, staying efficient with the top of the line moving trucks and equipment, as well as keeping a friendly and hardworking staff. San Luis Obispo is home to ASAP Movers, and they have a great community recognition due to their volunteer efforts and community involvement.
Originally they contracted with us to consolidate their marketing and help them achieve their growth goals. To improve SEO, we set up listing management and significantly improved website loading speeds. We also started managing PPC Advertising in Google Ads Search and set up Display Advertising in Google’s Display Network. With a consolidated marketing effort ASAP movers saw a 20% decrease in marketing costs with a simultaneous 20% increase in revenue the following year.
The Marketing Challenge
San Luis Obispo and the surrounding county is a relatively sparsely populated area and they already saturated the local market. The new objective: in order to keep growing they needed more inbound long distance moves.
This was a game changer – with this new goal the number of competitors grew from a handful to hundreds. Also by pursuing distant markets ASAP Movers loses the home-town advantage of being the local business.
The Advertising Solution
By creating audiences based on the competitors in the target market, we were able to show enticing ads to those who were looking to move locally.
The quantity of leads from long distance moves increased significantly allowing ASAP to continue their growth regardless of the smaller, local market.