PPC
Building Trust in Your Marketing
People do business with those they trust; they trust those that help them understand. When … Building Trust in Your Marketing
How to pick the Right Digital Marketing Coach
Wow! Google Ads Work
People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say … Wow! Google Ads Work
Remarketing Revisited Revised Rethought
Remarketing is the repetition tool of PPC and it comes with lots of controls for … Remarketing Revisited Revised Rethought
Why We do AdWords First
As a digital agency, it is common to have a client discussion that starts with … Why We do AdWords First
Click Fraud – Measuring the intent of a click
What is the cost of a click? It takes no effort for your finger to … Click Fraud – Measuring the intent of a click
Introduction to Word Wars
Introduction to Word Wars Your business is locked in mortal combat and it is a … Introduction to Word Wars
The Days of Manual A/B Testing are (Essentially) Over
For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). … The Days of Manual A/B Testing are (Essentially) Over
Skynet + AdWords
Don’t Let Your AdWords Be Eclipsed By The Eclipse
The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the … Don’t Let Your AdWords Be Eclipsed By The Eclipse
Display Network Do’s & Don’ts
The dictionary defines a double edged sword as “something that has or can have both … Display Network Do’s & Don’ts
Agree to Disagree
Digital Marketing is often more art than science and reasonable professionals can disagree when looking … Agree to Disagree