PPC

Quality Score and money are the same thing so it is worth paying attention to … Improve Your Click through Rate & Quality Score

There are several available additions to your ads beyond the 140 characters and spaces known … Add an Ad Extension Today

Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings

Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial … Are Your Ads Getting The Right Rotation?

Split testing is an essential skill for an AdWords Expert professionally managing an account in … AdWords Essentials – Split Testing

I propose that it is impossible to scale the web experience from desktop to mobile … Mobile is changing the AdWords World

I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?

Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and … Mobile Impressions

As we all know, the first 24 hours are the most critical in a missing … Search Underway for Side Ads

Programmatically Control Your Google Ads Account Google Ads Scripts allow you to programmatically control and … Getting Started with Google Ads Scripts

In the AdWords world there is an expression that helps explain the SQR (Search Query … Things we find in SQR’s

When things decline many want to find a cause and blame it. Often they point … Don’t Blame Adwords for Sales Volume Losses