PPC

Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be … Split Testing, an Exercise in Patience

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords