CTR vs. ROI, When Less Traffic Means More Money
A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money
Why Does SMS Focus So Much on Google Adwords?
Sometimes people ask us why we focus so much on Google and Google Adwords, the … Why Does SMS Focus So Much on Google Adwords?
Google Analytics Counter-Intel
One of the most overlooked advantages of using Analytics is the business intelligence that can … Google Analytics Counter-Intel
Myspace, Your Money
Everyone knows Myspace as the biggest social networking website around for the 15-30 year old … Myspace, Your Money
The Granularization of Keywords
There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords
Focused Expansion, Controlling Expanded Search in Adwords
Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords
It Starts with the Query not the Page
Search strategies change frequently necessitating rewrites. Click here to read the latest version of It … It Starts with the Query not the Page