Dear Saint Google,
Every year in the fine tradition of the Christmas letter, I write an open letter … Dear Saint Google,
Despite All My Variant Rage, I Am Still Just A Link on A Page
The Variant matching option is a vampire, set to drain the money from your budget … Despite All My Variant Rage, I Am Still Just A Link on A Page
AdWords New Shared Budget Feature
In Vegas the house always wins and so it is with many new Google … AdWords New Shared Budget Feature
No More Free Ride, Product Ads Migrate to Adwords
First there was Froogle and it was good. Then there was Google Base and Google … No More Free Ride, Product Ads Migrate to Adwords
Do You Have Access to Webmaster Tools?
The first question you might ask here is why is an AdWords Expert writing … Do You Have Access to Webmaster Tools?
Does Your Business Need an Email List?
Mr. Obvious says that the answer to this question is “Yes” 99.9% of the time. … Does Your Business Need an Email List?
How to NOT Waste Money in AdWords
AdWords is quite capable of setting your credit card on fire and wasting money at … How to NOT Waste Money in AdWords
Who Am I Competing with in Adwords? Check Out Auction Insights
Auction Insights is an interesting bit of competitive intelligence that frankly I’m very surprised was … Who Am I Competing with in Adwords? Check Out Auction Insights
New Feature – Keyword Impression Share and competitive data
Google announced a new update in AdWords yesterday and we found it in accounts today. … New Feature – Keyword Impression Share and competitive data
Making the Phone Ring
Let’s face reality – we judge advertising performance based on the response, not the clicks. … Making the Phone Ring
Exact & Phrase Match “Improvement”
Google rolled out a change notice that was difficult to miss. We have discovered over … Exact & Phrase Match “Improvement”
Bidding Formulas
Creating and maintaining a bidding strategy is one of the most complex areas of AdWords … Bidding Formulas