Bob Dumouchel

People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say … Wow! Google Ads Work

Remarketing is the repetition tool of PPC and it comes with lots of controls for … Remarketing Revisited Revised Rethought

Introduction to Word Wars Your business is locked in mortal combat and it is a … Introduction to Word Wars

Content Strategy:  Content strategy is where the worlds of search engine optimization (SEO) and web … The Art of Word War – Content Strategy

Twas the night before Christmas, and all through the net not a disk drive was spinning, … Dear Saint Google 2017

Digital Marketing is often more art than science and reasonable professionals can disagree when looking … Agree to Disagree

Split testing is an essential skill for an AdWords Expert professionally managing an account in … AdWords Essentials – Split Testing

I propose that it is impossible to scale the web experience from desktop to mobile … Mobile is changing the AdWords World

I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?

Since 2008 I have written an open blog posting (aka letter) to Saint Google and … Dear Saint Google,

Remarketing has a strong ROI simply because it’s the highest quality reach. The remarketing audience … Remarketing Drip Campaigns

Your phone rings and the person on the other end, typically your boss, tells you … Troubleshooting Your AdWords Account