Bob Dumouchel

Content Strategy:  Content strategy is where the worlds of search engine optimization (SEO) and web … The Art of Word War – Content Strategy

Twas the night before Christmas, and all through the net not a disk drive was spinning, … Dear Saint Google 2017

Split testing is an essential skill for an AdWords Expert professionally managing an account in … AdWords Essentials – Split Testing

I propose that it is impossible to scale the web experience from desktop to mobile … Mobile is changing the AdWords World

I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?

Since 2008 I have written an open blog posting (aka letter) to Saint Google and … Dear Saint Google,

Remarketing has a strong ROI simply because it’s the highest quality reach. The remarketing audience … Remarketing Drip Campaigns

Your phone rings and the person on the other end, typically your boss, tells you … Troubleshooting Your AdWords Account

“A referral happens when the evangelist’s friend has a need that the evangelist believes that … Managing Your Marketing Ecosystem

One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. … How to Create a Winning Search Campaign Strategy

There is little doubt that I am an AdWords bigot but the website traffic strategy … Thinking About Other Traffic

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here … Context is everything