Bob Dumouchel

“A referral happens when the evangelist’s friend has a need that the evangelist believes that … Managing Your Marketing Ecosystem

One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. … How to Create a Winning Search Campaign Strategy

There is little doubt that I am an AdWords bigot but the website traffic strategy … Thinking About Other Traffic

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here … Context is everything

Most things in AdWords work as advertised or as you would expect and in this … Things That Do Not Work the Way You Might Think

If you are starting out on the journey of a new product launch we would … Launching a New Product

The other day I was looking back at some of our earliest blog articles and … A Blast From Our Past

This chart of SEO attributes is my favorite tool when trying to explain the process … My Favorite SEO Tool

We spend an inordinate amount of time designing AdWords placement models to filter out job … Adwords for Recruiting

Marketing can never predict the actions of an individual but a traditional marketing practice is … So You Want to Market to Millennials?

On January 20, 2015 Google announced updates to the Google Trusted Stores program.  The program … Google Trusted Stores

We have been experimenting with stand up desks since March of 2014 when I built … Standup Desk Experiment – Part 2