Bob Dumouchel

Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there … Your Ego or Your Wallet – Pick One!

Data is the center of our universe and we are always seeking actionable business intelligence … Does Your Data Reveal or Conceal Business Intel?

Have you ever had a jingle stuck in your head? Well, you are not alone … Jingles, Earworms, and Marketing Magic

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was … Stop Wasting 50% of your Advertising Dollars

A process is never ending while a project has a defined start and end. Sales … Sales is a Process; NOT a Project

Battle of the Heavyweights Heavyweight Google loses by a Coronavirus KO Very few searches can … Google Ads versus Coronavirus

Sometimes squads get so close to the engagement they lose vision of the mission. This … The Mission is Sales

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things, that have been in our letters. Regardless, we find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.

Over the years we have noticed that clients either swear by or swear at their … Sex, Lies, and SEO

Creating a Brand Book is the first step in a Professional Marketing Plan and it … How to Create Your Brand Book

PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, … CEO’s Guide to PPC