Tag: Digital Marketing Strategy

Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings

Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial … Are Your Ads Getting The Right Rotation?

I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?

When things decline many want to find a cause and blame it. Often they point … Don’t Blame Adwords for Sales Volume Losses

Your phone rings and the person on the other end, typically your boss, tells you … Troubleshooting Your AdWords Account

“A referral happens when the evangelist’s friend has a need that the evangelist believes that … Managing Your Marketing Ecosystem

There is little doubt that I am an AdWords bigot but the website traffic strategy … Thinking About Other Traffic

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here … Context is everything

Marketing can never predict the actions of an individual but a traditional marketing practice is … So You Want to Market to Millennials?

In the SMS office we play team chess. I have to admit it is fun … Playing Chess to Improve Your AdWords Team

In AdWords it’s all about your CPA (Cost Per Action or Acquisition) so let’s walk … Getting to Your CPA Target

It seems so easy to enhance your image online by typing out a few glowing … Be Thy Self – and Only Thy Self