Tag: Digital Marketing Strategy

Sometimes squads get so close to the engagement they lose vision of the mission. This … The Mission is Sales

Over the years we have noticed that clients either swear by or swear at their … Sex, Lies, and SEO

Creating a Brand Book is the first step in a Professional Marketing Plan and it … How to Create Your Brand Book

PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, … CEO’s Guide to PPC

The marketing needs of every business are unique but in digital marketing, there are four … Digital Marketing Pillars

People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say … Wow! Google Ads Work

As a digital agency, it is common to have a client discussion that starts with … Why We do AdWords First

What is the cost of a click?  It takes no effort for your finger to … Click Fraud – Measuring the intent of a click

For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). … The Days of Manual A/B Testing are (Essentially) Over

Content Strategy:  Content strategy is where the worlds of search engine optimization (SEO) and web … The Art of Word War – Content Strategy

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the … Don’t Let Your AdWords Be Eclipsed By The Eclipse