Dear Saint Google

‘Twas the night before Christmas, and all through cyberspace,
Not a search was occurring, not even a trace.

The websites were optimized with the utmost care,
In hopes that organic traffic would soon be there.

The Google Ads Experts were nestled, all snug in their beds.
While visions of quality traffic danced in their heads.

With SEO strategies carefully planned,
We aimed to be the top results, the most in demand.

When out on the ‘net there arose such a clatter
I sprang to my dashboard to see what was the matter.

Away to Analytics, I flew like a flash,
To analyze data and make decisions in a dash.

And what to my wondering eyes should appear
But, ‘Ole St.Google and eight Google Ad Engineers.

The Engineers sprang to their desk and opened their code,
Exposing the luster of embedded objects below.

With a jolly old algorithm, so lively and quick,
I knew in a moment, it must be St. Click.

More rapid than search results, his updates they came,
And he whistled, and shouted, and called them by name!

“Now Crawler, now Indexer! Now Algorithm, and RankBrain!
On PageSpeed! On Backlinks! On Content and Domain!

To the top of the SERP, to the top of them all!
Now crawl away, crawl away, crawl away all!”

The code flew with such fury that smoke arose from the editor.
As new features flowed, from alpha to beta, they were so much better.

I watched in wonder as my browser reloaded.
Improved performance, in my diary, I noted.

St. Google sprang to the sleigh, and to his team gave a whistle.
The Engineers flew towards it like heat-seeking missiles.

Taking their seats with masks on and excitement anew.
They logged in and flew back to Mountain View.

I heard them exclaim, ere they drove out of sight—

“Merry Googling to all, and to all a Google night!”