PPC

AdWords is quite capable of setting your credit card on fire and wasting money at … How to NOT Waste Money in AdWords

Auction Insights is an interesting bit of competitive intelligence that frankly I’m very surprised was … Who Am I Competing with in Adwords? Check Out Auction Insights

Google announced a new update in AdWords yesterday and we found it in accounts today. … New Feature – Keyword Impression Share and competitive data

Let’s face reality – we judge advertising performance based on the response, not the clicks. … Making the Phone Ring

Google rolled out a change notice that was difficult to miss. We have discovered over … Exact & Phrase Match “Improvement”

Creating and maintaining a bidding strategy is one of the most complex areas of AdWords … Bidding Formulas

Don’t you just hate that 95% of the visitors to your site leave without interacting … Remarketing Requires Rethinking

The short answer is you can, but the real question is should you? Ask yourself, … Why Can’t I Run AdWords Myself?

There are thousands of firms that list AdWords as one of many things that they … How to Pick an AdWords Partner

Do me a favor… grab your phone and open your business’ website. Don’t have a … Are You Ready for the Mobile Explosion?

© 2011 WordStream, Inc. The 20 keyword categories with the highest search volume and highest … Most Expensive Keywords

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.