PPC

Creating and maintaining a bidding strategy is one of the most complex areas of AdWords … Bidding Formulas

Don’t you just hate that 95% of the visitors to your site leave without interacting … Remarketing Requires Rethinking

The short answer is you can, but the real question is should you? Ask yourself, … Why Can’t I Run AdWords Myself?

There are thousands of firms that list AdWords as one of many things that they … How to Pick an AdWords Partner

Do me a favor… grab your phone and open your business’ website. Don’t have a … Are You Ready for the Mobile Explosion?

The psychology of what is going on here is easy to see. Marketing is difficult … Friends Don’t Let Friends Do AdWords Express

© 2011 WordStream, Inc. The 20 keyword categories with the highest search volume and highest … Most Expensive Keywords

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.

First it was Microsoft and now Google is getting into the Privacy Policy Enforcement business.  … Privacy Policies

Just for some balance and to show that we do appreciate the good things that … Some Great New AdWords Features

A system user’s bug is often a programmer’s feature, and this month we thought it … Nomination as the Dumbest System Feature in the PPC world

A wise person once said “Half of my marketing dollars are wasted; I just do … 20 Marketing Steps to a Sale