PPC

Marketing can never predict the actions of an individual but a traditional marketing practice is … So You Want to Market to Millennials?

On January 20, 2015 Google announced updates to the Google Trusted Stores program.  The program … Google Trusted Stores

Google AdWords changes at warp speed and in technology keeping up with the most current … The Bleeding Edge of AdWords

Google recently annouced a new type of ad extension called of all things a “Callout” … Callout Extensions

Google has announced that starting in September 2014, advertisers will not be able to opt … Variant Rage 2: The “Great” Google Money Grab

Split-testing is one of the basics of marketing and the support for this within the … AdWords Split Testing

In AdWords it’s all about your CPA (Cost Per Action or Acquisition) so let’s walk … Getting to Your CPA Target

Background Google+ is Google’s version of a social network. Anyone with a Gmail account can … Why Being Active on Google+ Is Good for AdWords

One recent change related to Remarketing that we are excited about is Dynamic Remarketing. Dynamic … The AdWords Experts Take on Dynamic Remarketing

Considerations for news and media impact on keyword data.

The one constant in Google is change and that is as true as ever today. … The AdWords Experts Take on Google Shopping

Marketing in all its forms is an inexact process driven largely by complex variables. When … The Need to Experiment