Click Fraud – Measuring the intent of a click
What is the cost of a click? It takes no effort for your finger to … Click Fraud – Measuring the intent of a click
Introduction to Word Wars
Introduction to Word Wars Your business is locked in mortal combat and it is a … Introduction to Word Wars
The Days of Manual A/B Testing are (Essentially) Over
For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). … The Days of Manual A/B Testing are (Essentially) Over
The Art of Word War – Content Strategy
Content Strategy: Content strategy is where the worlds of search engine optimization (SEO) and web … The Art of Word War – Content Strategy
Dear Saint Google 2017
Twas the night before Christmas, and all through the net not a disk drive was spinning, … Dear Saint Google 2017
Display Network Do’s & Don’ts
The dictionary defines a double edged sword as “something that has or can have both … Display Network Do’s & Don’ts
Improve Your Click through Rate & Quality Score Part 2
Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score … Improve Your Click through Rate & Quality Score Part 2
Improve Your Click through Rate & Quality Score
Quality Score and money are the same thing so it is worth paying attention to … Improve Your Click through Rate & Quality Score
Add an Ad Extension Today
There are several available additions to your ads beyond the 140 characters and spaces known … Add an Ad Extension Today
Update Your Keyword Matching Settings
Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings
Are Your Ads Getting The Right Rotation?
Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial … Are Your Ads Getting The Right Rotation?
AdWords Essentials – Split Testing
Split testing is an essential skill for an AdWords Expert professionally managing an account in … AdWords Essentials – Split Testing