Back to Basics: The Forgotten Art of Negative Keywords

Everybody is always so concerned with what keywords do I pick to advertise on. The Back to Basics: The Forgotten Art of Negative Keywords

Self Induced Content Inspiration

One of the hardest things about running a web site is keeping it fresh. If Self Induced Content Inspiration

Targeting Regional & Local Customers with Adwords

A lot of potential advertisers are intimidated by the possible reach of Adwords. They’re trying Targeting Regional & Local Customers with Adwords

Split Testing, an Exercise in Patience

Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be Split Testing, an Exercise in Patience

CTR vs. ROI, When Less Traffic Means More Money

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to CTR vs. ROI, When Less Traffic Means More Money

Why Does SMS Focus So Much on Google Adwords?

Sometimes people ask us why we focus so much on Google and Google Adwords, the Why Does SMS Focus So Much on Google Adwords?

Google Analytics Counter-Intel

One of the most overlooked advantages of using Analytics is the business intelligence that can Google Analytics Counter-Intel

Myspace, Your Money

Everyone knows Myspace as the biggest social networking website around for the 15-30 year old Myspace, Your Money

Upcoming SMS Speaking Engagements

Systems & Marketing Solutions likes to stay active in the local community, and I am Upcoming SMS Speaking Engagements

The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it The Granularization of Keywords

Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… Focused Expansion, Controlling Expanded Search in Adwords