Bob Dumouchel

*UPDATE* The links and presentation from last night are available at : https://gettorchlight.com/explore-social-networking-at-slocama/ Tomorrow I … Explore Social Networking at SLOCAMA

Think about it for a minute… you walk into a car dealership with $20,000 dollars … Google Budget Optimizer – The House Always Wins!!!

Predictions of the death of traditional media by evangelists of new media remind me of … Traditional Media is "Not Dead Yet"

Ideally when you are proactively marketing a business, a product, or a concept you want … Is it getting hot in here or is it just me?

As we’ve mentioned before on the blog we keep active in the community and do … Join SMS’s CEO in the Santa Ynez Valley!

Bob and I are both Army veterans and one of the things they drill into … AdWords Triage Checklist

The Content Network isn’t always the best neighborhood to play in. It isn’t uncommon for … Is it time to revisit the Content Network?

SMS is always looking for new opportunities to market ourselves and our clients on the … Facebook Flyers PPC Program

A lot of us that deal in clicks and impressions and conversions have a tendency … Understanding the Potential Power of a Click… or a Man with no Hat

You and me both! For a new webmaster, trying to run your own SEO campaign … But I want to be first on Google!!!

Personally I think a lot of what makes a landing page good is a balance … Web-slaughter: The Unintentional Killing of a Visit with a Bad Landing Page

Everybody is always so concerned with what keywords do I pick to advertise on. The … Back to Basics: The Forgotten Art of Negative Keywords