Bob Dumouchel

A friend of mine recently told me the story of her family dog, and I … Is Your Marketing Smarter than a Dog?

In February of 2015, this picture caused a viral sensation that broke the internet and … Marketing Lesson from “the Dress”

With 40 years as a Business Executive and most of that in Sales & Marketing, … We Had a Plan BUT Something Else Happened Instead

Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a … People do business with those they TRUST; they TRUST those that help them understand

‘Twas the night before Christmas and all through the net, Not an event was occurring, … Dear Saint Google 2020

Did you notice the drop in Google’s stock recently? If you are like me and … Have You Lowered Your Bids?

Artificial Intelligence, or AI, is an umbrella term with Machine Learning, or ML, a specialization … Google Ads: Machine Learning vs Human Expert

Did you catch the notice in your Google Ads account like the one to the … Google is Hiding Information Again

Search is the foundation of Google Ads and we have written hundreds of articles on … Top Search Campaign Strategies

What if I told you that there is a strategy to scale your business beyond … Google Display Network Ads Management

Google loves automation and they have been trying to automate every facet of Google Ads … Google Search Ads Management

If you want to be first on Google organic results you have to EARN it. … How to be 1st on Google: An SEO Tactic