Imagine this: you’ve been driving on the I-5 Interstate for the past 3 hours, heading north to San Francisco for a family trip. You’re tired, hungry, and have two, less-than-thrilled toddlers in the backseat wanting to stop for food.
Just when you’re contemplating whether your trip was a good idea or not, you pass a billboard that might be your saving grace: In-N-Out Next Exit.
Just as a billboard attracts the attention of drivers passing by, Google Display Network (GDN) attracts the attention of potential customers who are browsing websites, watching YouTube videos or using mobile apps across the internet.
Google Display Network is a powerful advertising platform that allows businesses to reach their target audience through various Google-owned websites and countless third-party websites that partner with Google. If you are not utilizing Google Display Network in your marketing strategy, you are missing significant awareness opportunities. With over two million websites and apps, GDN offers a vast network of potential customers to increase your brand visibility, drive traffic, and generate leads. At minimum consider GDN for remarketing to continue your relationship with previous website viewers after they have visited your website.
And if you need some more convincing, we’ll be diving into the top 10 reasons to use GDN.
1. Wide Audience Reach
One of the most important reasons for businesses to use GDN is its wide audience reach. GDN has access to over 90% of internet users, which means that your business can potentially reach millions of people with your ads. Utilizing GDN is a crucial step in aiding your business’s findability on the internet.
2. Targeted Advertising
GDN also offers a variety of targeting options that businesses can use to ensure their ads are shown to the right people. Businesses can target their ads based on factors such as demographics, interests, location, and behavior.
If you have an air conditioning business, for example, and are running an advertising campaign for your summer special, you may prefer to market first to homeowners living 5 miles away for an air conditioning tune-up. GDN’s target advertising can reach your ideal customers more efficiently and, ultimately, more cost-effectively, so that none of your advertising dollars go to waste.
What is remarketing you ask?
Remarketing is an advertising strategy that allows your business to target people who have previously interacted with your website or products. GDN provides businesses with the option to use remarketing campaigns, which can help to increase brand awareness, generate leads, and drive conversions.
In fact, on average, retargeting ad performance is 10 times better than a regular display ad! If you’ve thought about using remarketing, this is your sign!
4. Multiple Ad Formats
GDN supports various ad formats such as display ads, video ads, and responsive ads. This means that businesses can create ads that suit their specific goals and audience. For example, video ads can be used to engage users with a more dynamic and visually appealing experience while display ads can give you the creative freedom to showcase your brand.
5. Cost-Effective Advertising
If you’re advertising on search and the cost-per-click (CPC) is too high, then Search Ads are probably not the most sustainable way to use your money. GDN is a cost-effective advertising platform compared to other advertising channels, including Google’s search network. In fact,on average, display CPC’s are typically 76% lower than search ads! Additionally, you can set your budget and bid on ad placements to ensure you stay within your budget.
GDN offers businesses flexibility when it comes to advertising. Businesses can run ads on specific websites, across the entire network, and even allow for filtering by device type. This is crucial in saving money in your advertising budget, as you wouldn’t want your ads showing up on a website that is written in a different language in a free game on a cellphone.
You can also set ad schedules to run at specific times of the day or week, which can help target specific audiences more effectively. We recommend running your ads during your business hours– if a user has a question, you want them to be able to reach you when they are viewing your ad. Additionally, try to avoid running ads overnight (11:30 p.m.- 4 a.m.) as that will typically not be your ideal traffic!
7. Advanced Reporting and Insights
GDN provides businesses with advanced reporting and insights, which can help them optimize their campaigns and make data-driven decisions. Businesses can track the performance of their ads and analyze metrics such as impressions, clicks, conversions, and cost per click. Paying attention to these analytics is key to understanding how your ads are performing and ways to improve them!
8. Brand Visibility
GDN can help increase your brand visibility by displaying their ads on popular websites and platforms such as YouTube and Gmail. Taking into account the wide audience reach as well, this can help your business build brand recognition and awareness among your target audience.
9. Cross-Device Advertising
GDN allows businesses to reach users across multiple devices, such as desktop, mobile, and tablet. This means that businesses can engage users on different devices and tailor their ads to suit each device’s specific requirements.As we’ve been seeing over the past few years, mobile search has quickly become one the most popular devices used with 63% of Google’s US organic search traffic originating from mobile devices.
10. Access to Google’s Advertising Network
Let’s round off our list with the accessibility that GDN has.
GDN provides businesses with access to Google’s extensive advertising network, which includes YouTube, and other Google-owned properties. This means that businesses can extend their reach and target users across various channels, maximizing their exposure and increasing their chances of generating leads and conversions.
Have we convinced you yet?
GDN offers businesses a variety of benefits, from wide audience reach to targeted advertising, cost-effective advertising, and advanced reporting and insights. By using GDN, you can reach your target audience more effectively, increase your brand visibility, and generate leads and conversions more efficiently.