CTR vs. ROI, When Less Traffic Means More Money
A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money
August 17, 2007
Google Analytics Counter-Intel
One of the most overlooked advantages of using Analytics is the business intelligence that can … Google Analytics Counter-Intel
August 8, 2007
The Granularization of Keywords
There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords
July 25, 2007
Focused Expansion, Controlling Expanded Search in Adwords
Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords
July 19, 2007
It Starts with the Query not the Page
Search strategies change frequently necessitating rewrites. Click here to read the latest version of It … It Starts with the Query not the Page
July 12, 2007