Bob Dumouchel

Google Grants has always been an odd program. It comes with free money which is … Google Grants Bid Increase Shell Game

Everyone knows what keywords they want but they rarely consider the words they DO NOT … AdWords Secrets – Negative Keywords

Every year in the fine tradition of the Christmas letter, I write an open letter … Dear Saint Google,

First there was Froogle and it was good. Then there was Google Base and Google … No More Free Ride, Product Ads Migrate to Adwords

  The first question you might ask here is why is an AdWords Expert writing … Do You Have Access to Webmaster Tools?

Mr. Obvious says that the answer to this question is “Yes” 99.9% of the time. … Does Your Business Need an Email List?

AdWords is quite capable of setting your credit card on fire and wasting money at … How to NOT Waste Money in AdWords

Auction Insights is an interesting bit of competitive intelligence that frankly I’m very surprised was … Who Am I Competing with in Adwords? Check Out Auction Insights

Google announced a new update in AdWords yesterday and we found it in accounts today. … New Feature – Keyword Impression Share and competitive data

Let’s face reality – we judge advertising performance based on the response, not the clicks. … Making the Phone Ring

Google rolled out a change notice that was difficult to miss. We have discovered over … Exact & Phrase Match “Improvement”

Creating and maintaining a bidding strategy is one of the most complex areas of AdWords … Bidding Formulas