Bob Dumouchel

Most things in AdWords work as advertised or as you would expect and in this … Things That Do Not Work the Way You Might Think

If you are starting out on the journey of a new product launch we would … Launching a New Product

This chart of SEO attributes is my favorite tool when trying to explain the process … My Favorite SEO Tool

We spend an inordinate amount of time designing AdWords placement models to filter out job … Adwords for Recruiting

Marketing can never predict the actions of an individual but a traditional marketing practice is … So You Want to Market to Millennials?

On January 20, 2015 Google announced updates to the Google Trusted Stores program.  The program … Google Trusted Stores

We spend an inordinate amount of time working hard to create conversions for our clients. … The Importance of Follow Through

Twas the night before Christmas, and all through the net not a disk drive was … Dear Saint Google,

Google AdWords changes at warp speed and in technology keeping up with the most current … The Bleeding Edge of AdWords

Google recently annouced a new type of ad extension called of all things a “Callout” … Callout Extensions

Split-testing is one of the basics of marketing and the support for this within the … AdWords Split Testing

In AdWords it’s all about your CPA (Cost Per Action or Acquisition) so let’s walk … Getting to Your CPA Target