Diego León
PPC and Integration Engineer
ABOUT
Diego joined TLM in April 2011 and is a Google Ads Engineer with a focus on conversion tracking and measurement within Google Analytics. He is responsible for overall management of PPC accounts that feed automated sales funnels creating customized experiences for customers that increase engagement and reduce call volume of un-qualified leads. Prior to joining TLM, Diego was a student at Cal Poly in the Mechanical Engineering program. Diego’s strong background in math is a very direct skill necessary for the analytic work involved in PPC.
Diego’s favorite movie is National Lampoon’s European Vacation and he hopes to be a contestant on Jeopardy someday. He has one son, Diego Jr. and lives in Santa Maria.
SKILLS
Hobbies
Articles Written
“OK Google, Find ___________ Near Me”
As a kid, I thought how awesome it would be to be able to talk … “OK Google, Find ___________ Near Me”
Why We do AdWords First
As a digital agency, it is common to have a client discussion that starts with … Why We do AdWords First
The Days of Manual A/B Testing are (Essentially) Over
For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). … The Days of Manual A/B Testing are (Essentially) Over
Mobile Impressions
Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and … Mobile Impressions
Getting Started with Google Ads Scripts
Programmatically Control Your Google Ads Account Google Ads Scripts allow you to programmatically control and … Getting Started with Google Ads Scripts
Things we find in SQR’s
In the AdWords world there is an expression that helps explain the SQR (Search Query … Things we find in SQR’s
Playing the “What Did Google Change today?” Game
There’s a game we occasionally play in the office on who could find the change … Playing the “What Did Google Change today?” Game
AdWords New Shared Budget Feature
In Vegas the house always wins and so it is with many new Google … AdWords New Shared Budget Feature