PPC

Split Testing, an Exercise in Patience

Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be Split Testing, an Exercise in Patience

CTR vs. ROI, When Less Traffic Means More Money

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to CTR vs. ROI, When Less Traffic Means More Money

The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it The Granularization of Keywords

Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… Focused Expansion, Controlling Expanded Search in Adwords