PPC
Split Testing, an Exercise in Patience
Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be … Split Testing, an Exercise in Patience
August 21, 2007
CTR vs. ROI, When Less Traffic Means More Money
A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money
August 17, 2007
The Granularization of Keywords
There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords
July 25, 2007
Focused Expansion, Controlling Expanded Search in Adwords
Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords
July 19, 2007