Ryan Dumouchel

The dictionary defines a double edged sword as “something that has or can have both … Display Network Do’s & Don’ts

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score … Improve Your Click through Rate & Quality Score Part 2

Quality Score and money are the same thing so it is worth paying attention to … Improve Your Click through Rate & Quality Score

There are several available additions to your ads beyond the 140 characters and spaces known … Add an Ad Extension Today

Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings

Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial … Are Your Ads Getting The Right Rotation?

As we all know, the first 24 hours are the most critical in a missing … Search Underway for Side Ads

When things decline many want to find a cause and blame it. Often they point … Don’t Blame Adwords for Sales Volume Losses

Summary of new feature in Google for Customer Email List matching for use within AdWords

Good news for everyone that works within the Google AdWords system is that the pace … Keeping Up With AdWords Changes

Google has announced that starting in September 2014, advertisers will not be able to opt … Variant Rage 2: The “Great” Google Money Grab

One recent change related to Remarketing that we are excited about is Dynamic Remarketing. Dynamic … The AdWords Experts Take on Dynamic Remarketing