Bob Dumouchel

Content Scientist at Systems & Marketing Solutions Inc. (retired) Bob has worked with internet data and content since 1994 and as a programmer specializing in sales and marketing systems since 1978. Learn more and connect with Bob at his LinkedIn Profile. or continue your journey with Google Search. Buy his books at Amazon with the link below.


Targeting Regional & Local Customers with Adwords

A lot of potential advertisers are intimidated by the possible reach of Adwords. They’re trying … Targeting Regional & Local Customers with Adwords

August 23, 2007
Split Testing, an Exercise in Patience

Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be … Split Testing, an Exercise in Patience

August 21, 2007
CTR vs. ROI, When Less Traffic Means More Money

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money

August 17, 2007
Google Analytics Counter-Intel

One of the most overlooked advantages of using Analytics is the business intelligence that can … Google Analytics Counter-Intel

August 8, 2007
The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords

July 25, 2007
Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords

July 19, 2007
It Starts with the Query not the Page

Search strategies change frequently necessitating rewrites. Click here to read the latest version of It … It Starts with the Query not the Page

July 12, 2007