Tag: Marketing Strategy
Is Your Marketing Smarter than a Dog?
A friend of mine recently told me the story of her family dog, and I … Is Your Marketing Smarter than a Dog?
We Had a Plan BUT Something Else Happened Instead
With 40 years as a Business Executive and most of that in Sales & Marketing, … We Had a Plan BUT Something Else Happened Instead
Top Search Campaign Strategies
Search is the foundation of Google Ads and we have written hundreds of articles on … Top Search Campaign Strategies
Jingles, Earworms, and Marketing Magic
Have you ever had a jingle stuck in your head? Well, you are not alone … Jingles, Earworms, and Marketing Magic
Click Fraud – Measuring the intent of a click
What is the cost of a click? It takes no effort for your finger to … Click Fraud – Measuring the intent of a click
Managing Your Marketing Ecosystem
“A referral happens when the evangelist’s friend has a need that the evangelist believes that … Managing Your Marketing Ecosystem
Launching a New Product
If you are starting out on the journey of a new product launch we would … Launching a New Product