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The psychology of what is going on here is easy to see. Marketing is difficult … Friends Don’t Let Friends Do AdWords Express

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.

Google Adwords continues to grow in complexity and it is unlikely that will ever change. … Life was simpler in the olden days

Dear Google, Every year kids from around the world write to Santa with their wish … My Google Christmas Letter