PPC

I was reading an article in Wired Magazine (Human Memory and the Outboard Brain by … I Left My Brain in My Other Phone

Everybody is always so concerned with what keywords do I pick to advertise on. The … Back to Basics: The Forgotten Art of Negative Keywords

One of the hardest things about running a web site is keeping it fresh. If … Self Induced Content Inspiration

A lot of potential advertisers are intimidated by the possible reach of Adwords. They’re trying … Targeting Regional & Local Customers with Adwords

Google Adwords require patience, persistence, and perspiration. Its hard work and it needs to be … Split Testing, an Exercise in Patience

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to … CTR vs. ROI, When Less Traffic Means More Money

Sometimes people ask us why we focus so much on Google and Google Adwords, the … Why Does SMS Focus So Much on Google Adwords?

Everyone knows Myspace as the biggest social networking website around for the 15-30 year old … Myspace, Your Money

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… … Focused Expansion, Controlling Expanded Search in Adwords