Does This Ad Group Make My Campaign Look Fat?

Google Adwords can be a beautiful yet dangerous mistress… her seemingly targeted traffic, easy going Does This Ad Group Make My Campaign Look Fat?

Expanded Broad Match Speaks German Now Too? Scheisse!

Break out your Google-hosen, Adwords speaks German. Today I am impressed/worried about how smart broad Expanded Broad Match Speaks German Now Too? Scheisse!

Getting Google Slapped

It happens to everyone and you just have to learn how to fix it. A Getting Google Slapped

Online Reputation Management, a Cautionary Tale

Business owners are very careful about managing their reputation but for some reason they have Online Reputation Management, a Cautionary Tale

Explore Social Networking at SLOCAMA

*UPDATE* The links and presentation from last night are available at : https://gettorchlight.com/explore-social-networking-at-slocama/ Tomorrow I Explore Social Networking at SLOCAMA

SMEC Adwords Presentation

Last night Bob and I had the chance to talk at an event put together SMEC Adwords Presentation

Google Budget Optimizer – The House Always Wins!!!

Think about it for a minute… you walk into a car dealership with $20,000 dollars Google Budget Optimizer – The House Always Wins!!!

Traditional Media is "Not Dead Yet"

Predictions of the death of traditional media by evangelists of new media remind me of Traditional Media is "Not Dead Yet"

Is it getting hot in here or is it just me?

Ideally when you are proactively marketing a business, a product, or a concept you want Is it getting hot in here or is it just me?

Ask SMS Your Questions at the Softec Marketing Experts Panel

Softec, the Central Coast’s Technology consortium, has invited me along with 3 other local marketing Ask SMS Your Questions at the Softec Marketing Experts Panel

Join SMS’s CEO in the Santa Ynez Valley!

As we’ve mentioned before on the blog we keep active in the community and do Join SMS’s CEO in the Santa Ynez Valley!